Sessions and workshops

Join Amazon Ads for a daily workout and wellness to kick start the day.

In this session, you have the opportunity to learn from Amazon Ads Partner Award-winning business solutions across scaled technology, performance growth, and advertising innovation. Additionally, you’ll see first-hand the tools Amazon Ads offers to promote and discover partner businesses, including the partner directory, Partner Network, partner status, and more. Post session join us in the Empower Oasis for refreshments and light bites.

Join us for some libations and light fare, all while Twitch creator Jyoty keeps you grooving.

Please note, Amazon Port will be closed to the public for a private event on Tuesday, 21-Jun from 8:00 – 10:00 a.m. If you have a meeting at Port, those will still occur but any other access will be restricted during this time.

As brands expand globally, they often rely on creative storytelling to help connect with their customers authentically.  In this panel discussion, Amazon Ads will sit down with executives from leading and emerging brands to discuss innovative approaches they have taken to engage customers.  They’ll share their experience and their visions for the future of brand creativity and storytelling.

We don’t often think of brand stories as personal stories, and yet, it is the personal and authentic stories that customers relate to most. Roxane Gay has built her career telling personal stories. Through her books, essays and podcast, she demonstrates how the experiences of herself and others can be sculpted into work that says something necessary about the issues that matter the most. In this conversation with Latasha Gillespie, Head of DEI, Amazon Studios, Gay will explore the ways in which we tell compelling stories, who is qualified to tell these stories, and how to effectively navigate the nuances of authenticity.

Learn how Amazon Ads partners have built insight-driven marketing capabilities and businesses. Join us as we speak with Perpetua and Flywheel about their analytical cultures and plans for the future of marketing optimization. Post session join us in the Empower Oasis for refreshments and light bites.

Organizations across the advertising and marketing industry are investing in first-party data and identity solutions that allow them to connect, control, and activate data quickly and securely. However, challenges such as data security, interoperability of identifiers between parties, and ecosystem latency have made solutions difficult to implement. In this fireside chat with Amazon Web Services (AWS) and LiveRamp, learn about new solutions for identity translation in the cloud that require minimal data movement and help you maintain control of consumer data. Discover how you can use AWS industry solutions to improve interoperability with downstream use cases, including analytics, direct activation, and measurement, while abiding by world-class privacy and security standards.

Amidst the great resignation, many companies and agencies are in search of fresh talent to help tell brand stories in new and exciting ways. Join Amazon, as we sit down with some of the industry’s top executives to discover how and where the advertising industry will find the next generation of creative leaders. They’ll discuss real-world applications of diversity and inclusion in the advertising industry and how to find new voices. They’ll share their experience and learnings from having diverse teams and their visions for a creative and inclusive future for brand storytelling.

Gaming, historically, has been a man's world in which women have felt unwelcome. But now that is changing; 43 percent of gamers are now Gen Z and Millennial women.

The time has come for inclusive representation in the gaming world which needs to grow as quickly as the graphics, storylines and character developments.This offers an exciting opportunity for brands to engage with and develop a close and dynamic relationship with their female audiences and to help create inclusive and democratic communities that unite women in their passions.

So how do they do that? Please join Glamour’s Editorial European Director, Deborah Joseph, gaming influencer Maghla and Twitch Sales Director - Spain, Sara Pastor, to discuss how brands can show up in ways that strengthen and enrich the lives of women, on- and offline.

Join us for some libations and light fare, all while Twitch creator Jyoty keeps you grooving.

Join Amazon Ads for a daily workout and wellness to kick start the day.

Learn how Amazon Ads is working to help partners and advertisers achieve creative effectiveness. Join us as we highlight three new Amazon Ads creative resources, and hear how partners Vidsy, VidMob, ICON Commerce, and Genero have worked with us to drive upper-funnel brand discoverability success through creative services using Amazon sponsored ads creative formats. Post session join us in the Empower Oasis for refreshments and light bites.

In a fragmented, constantly-evolving landscape, brands must always adapt and change. Amazon Ads' Phil Christer hosts a panel with OMD CEO George Manas and PepsiCo Head of e-Commerce Alison Dempsey to discuss how brands can better connect with customers across technology and with the messages that matter the most.

At AWS we believe that driving sustainability in the diversity space we need to lean in with cultivating a culture of inclusion and belonging. Inclusion is about belonging. It’s a state in which all employees are able to be themselves, and all identities are valued. The panelist will go in depth of their experiences and how inclusion shows up in their workplace. They will share acknowledging lived experiences, and leveraging unique skills and perspectives, so that everyone may experience ownership and empowerment. It creates an environment where employees feel confident in their abilities, and have the psychological safety to represent themselves without fear of negative consequences of self-image, status, or career.

Join Amazon and world-renowned coffee brand Lavazza on how brands can double down on sustainability and drive change. Claudine Cheever, Vice President Global Brand and Marketing, Amazon, Tanner Elton, Vice President of US Sales, Amazon Ads, and Lorenzo Giorda, Digital Marketing Director, Lavazza, will share how a 2020 Prime Video documentary, Coffee Defenders: a Path From Coca To Coffee, turbocharged Lavazza’s successful journey of driving a sustainable brand future.

Join Amazon Ads for a daily workout and wellness to kick start the day.

Marketers today need to analyze event-level datasets to gain an in-depth understanding of the customer journey. Explore how you can use Amazon Marketing Cloud Insights to run event-level analysis with pseudonymized signals, including Amazon Ads events, in a secure cloud-based data clean room. Learn how to reduce development time and run scaled analysis to develop insights for measurement, audience analysis, and media optimization that help improve outcomes.

As a writer, designer, educator, artist, and host of the podcast Design Matters, Debbie Millman believes effective, inspiring, inventive visual storytelling is a remarkable art form. In this 3-hour masterclass, participants will explore the art of telling brand stories in visionary new ways. Participants will leave this workshop with an understanding of how to define and refine the narrative of their brand story, as well as, the best way to deliver that story to their intended audience.

By invitation only.